Industry articles

Q&A with nightlife visionary, Mirik Milan

We sat down with Mirik Milan, the founder of VibeLab and cofounder of NightSchool. VibeLab is an organisation committed to research, consulting, and advocacy aimed at bolstering and safeguarding night-time culture. With a decade-long track record, VibeLab collaborates with local authorities and institutions to adeptly engage and champion the dynamic

12 Benefits of listening to Classical Music

  Listening to classical music can offer a wide range of benefits for individuals, both in terms of mental and emotional well-being. Here are some of the potential advantages of listening to classical music:   Stress Reduction: Classical music is known for its calming and soothing qualities, making it an

Can LANDR Replace Your Mastering Engineer?

  LANDR is an online automated mastering service that uses artificial intelligence (AI) to analyze and process audio tracks to make them sound more polished and ready for distribution. While LANDR can be a useful tool for some musicians, it may not entirely replace the expertise of a professional mastering

A Mastering Engineer’s Guide to Final Mixdown

  Mastering is the final step in the music production process, and it involves preparing your final mix for distribution, ensuring it sounds polished and consistent across different playback systems. While the mastering engineer typically handles this process, it’s essential for musicians and producers to understand the key considerations for

How to promote a Spotify Playlist with Instagram Stories Ads

  Promoting a Spotify playlist with Instagram Stories ads can help you reach a broader audience and attract more listeners to your curated collection of songs. Here’s a step-by-step guide on how to do this:   Create a Business Account on Instagram: If you don’t already have a business account

What Artists Should Know About MusicSubmit

  MusicSubmit is a platform that offers music promotion and submission services for independent artists looking to get their music in front of potential industry professionals, such as music bloggers, radio stations, and record labels. Here’s what artists should know about using MusicSubmit: Music Submission Services: MusicSubmit helps artists submit

How to build a music website

  Building a music website is a great way to showcase your music, connect with your audience, and promote your brand as a musician. Here are the steps to create a music website:   Define Your Goals and Purpose: Determine the primary goals of your website, such as promoting your

The 80/20 rule and what it means for the music industry

  The 80/20 rule, also known as the Pareto Principle, is a concept that suggests that roughly 80% of the effects or outcomes come from 20% of the causes or inputs. In the context of the music industry, the 80/20 rule can be applied in various ways:   Revenue Distribution:

Using Instagram to promote your band

  Using Instagram to promote your brand as a musician can be highly effective, as it’s a visually-oriented platform that can help you connect with fans and engage with a wider audience. Here are some tips on how to use Instagram for music promotion:   Create a Business Account: If

Is social media really that helpful to bands?

  Social media can be a powerful tool for bands and musicians, but its effectiveness depends on how it is used. Here are some ways in which social media can be helpful to bands:   Promotion and Marketing: Social media platforms provide bands with a cost-effective way to promote their

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