Being on YouTube as an artist – even if you don’t have a traditional video – can be incredibly beneficial for numerous reasons. Here’s why: Huge Audience Base: YouTube is the second largest search engine in the world (right after Google) and the largest video platform. There’s a
Building and nurturing relationships in the music industry, or any industry for that matter, is a combination of networking, professionalism, and genuine relationship-building. Here’s a comprehensive guide to help you make and nurture music industry contacts: Start Locally: Attend local gigs, music showcases, and events. Connect with local music
The idea of having a professional recording studio might sound archaic to some, especially in an age where technology has made it possible for people to record decent quality audio from the comfort of their homes. However, professional recording studios still hold significant value for numerous reasons. Here’s a
DIY (Do-It-Yourself) music promotion has become increasingly popular with the rise of the internet and social media platforms. Musicians and bands can directly connect with their fans without the need for traditional intermediaries. However, DIY promotion is not without its challenges. Here’s how you can avoid the common pitfalls:
As a musician, you know that creating great music is just the first step towards building a successful career. In today’s competitive industry, it’s crucial to have a solid marketing and publicity strategy to get your music heard and gain recognition. That’s where a PR (Public Relations) company can be
In early October 2017, the movie industry was rocked by allegations that then-film producer Harvey Weinstein – one the most influential names in Hollywood – had sexually harassed numerous women. He publicly apologised but disputed the claims against him. By the end of 2017, more women had come forward. In
The annual IMS Business Report has revealed that despite a 34% growth in the dance music industry’s valuation to $11.3bn in 2022, only 20% of creators solely made a living from dance music, while 45% reported earning “zero” income from it. While music publishing in dance music rose by 17%,
Ticket prices have been rising for decades, new pricing structures, global events, and the current economic prices are exacerbating the problem. As a consequence, fans are increasingly prevented from attending live music events – to illustrate this point, a recent study by YouGov showed that tickets prices prevent nearly 20%
A new report called Fix the Mix has highlighted a significant gender pay gap and lack of women and non-binary people in music tech roles across the industry. The report, produced by We Are Moving the Needle, Jaxsta, Middle Tennessee State University, and Howard University, found that women and non-binary
